Making the complex understandable

Elucidity was created from a simple premise. Salesforce Marketing Cloud (ExactTarget) is the most sophisticated and powerful marketing technology platform available. It can address nearly any conceivable interactive marketing need. But its flexibility can be daunting and organisations seldom have the in-house experience needed to immediately build robust solutions and maximise their investment. Our purpose is to elucidate and demistify. We help you build that expertise internally and avoid common pitfalls along the way. We work alongside users and partners of Salesforce Marketing Cloud to build their team's capabilities, provide on demand independent Marketing Cloud expertise and consultancy and deliver sophisticated Marketing Cloud based solutions.


Experience that's second to none

Andrew has over 15 years experience implementing and consulting on Digital Marketing solutions in both Europe and Asia-Pacific. He has helped some of the world's leading brands and smallest startups bring to life innovative marketing solutions based on Epsilon, ExactTarget and Salesforce Marketing Cloud technologies. From retail to financial services, pharmaceuticals to online betting, ecommerce to publishing, commercial packaged goods to tech, Andrew thrives on working collaboratively to bridge the gap between marketing organisations and the technology needed to realise their goals.

After his time consulting with clients, managing and mentoring Salesforce's own technologists and helping to develop technical capabilities within Salesforce Marketing Cloud Partners, Andrew has come to develop a highly collaborative approach and loves nothing more than working as an extension to your team to develop your in-house skills and advocate on your behalf to get the most out of Salesforce Marketing Cloud.


Working together and just getting things done


Provide advice, direction and subject matter expertise on Salesforce Maketing Cloud capabilities, best practice, solution design, solution testing, usability and scalability.


Work alongside your team to supplement in-house capabilities, upskill your your team on Salesforce Maketing Cloud and reduce your reliance on outside vendors.


Support your team through in-project enablement, technology workshops and training, assisting with solution design questions and coding questions and "Phone a Friend".


Translating user stories and business requirements into conceptual designs and blueprints for implementation by you, us or others. Defining flexible solutions that will grow with your business.


Helping you to negociate the myriad of available features and functionality that you may have already paid for. Interfacing with Salesforce to enable features and guiding you through the process and around costs.


Auditing and reviewing your current or proposed Marketing Cloud solution or usage. Providing recommendations for improving usability. Identifying areas of potential business value or operational benefit.


Now is the time to execute your idea